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23 September 2003
The Databac Group, specialist provider of identification solutions, has implemented a new automated loyalty system worth £30,000 at the British Racing Drivers' Club at the F1 Silverstone Circuit, Northants. The scheme is intended to encourage members to use the Clubhouse and replaces the paper vouchers previously used. The system comprises sophisticated G2 management software, five touchscreen tills, a card loading station and personalised cards for all 813 members.
BRDC members - all successful racing drivers - are now able to charge the card with their chosen amount, to purchase food, drinks and merchandise at the Club's bars, restaurant and gift shop, as well as at the Marquee at the Grand Prix.
BRDC Club Secretary Rear Admiral Roger Lane-Nott CB said: "The BRDC has entrusted all its card-based systems to Databac. Databac's effective management of our access control system led us to assign the implementation and management of our loyalty application to the company as well. The new scheme has been very successful and has operated without a hitch."
The Club Account Card acts as an electronic purse. It features a contactless Mifare 13.56MHz chip onto which can be credited an unlimited amount. BRDC staff load the credit using the G2 loading station, a process which takes a mere two minutes. The G2 touchscreen tills in the restaurant, shop and bars enable credit to be deducted quickly and easily.
To encourage usage, the BRDC put an initial amount of £50 onto each member's card. An incremental discount with increased use provides a further incentive.
The Club Account Card doubles in functionality through the incorporation of HID proximity technology, to work with the access control system used at Silverstone, also installed and managed by Databac.
Databac managing director Charles Balcomb said: "The BRDC is exemplary in its exploitation of advanced card technologies. The combination of contactless chip and proximity technologies within the one card takes full advantage of the multi-application potential."
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About the British Racing Drivers' Club
The British Racing Drivers' Club, which owns Silverstone Circuit, is presided by Sir Jackie Stewart OBE and HRH The Duke of Kent KG acts as president-in-chief. The active BRDC race department organizes almost all of the 37 race meetings held annually at Silverstone, including four World Championship events (Formula One, Formula 3000, GT and World Sports Cars), as well as six race meetings at other circuits. The BRDC promotes 11 Championships, including Formula Three, National Saloon, Historic Sports Cars and what is now one of the most prestigious, the Privilege Insurance British GT championship for Le Mans style GT cars. For further information on the BRDC, visit www.brdc.co.uk or call BRDC club secretary Roger Lane-Nott on Tel: +44 (0)1327 320293.
About Databac Group
Databac Group is a specialist provider of complete solutions for identification. Established in 1970, it manufactures computer-compatible ID cards and develops and supplies systems for photo ID, badge printing, events registration, visitor management and room booking. Databac's cards can incorporate one or more reading technologies, including high- and low-coercivity magnetic stripe, Watermark Magnetics®, Wiegand Wire, barcode, proximity / radio frequency (RF) and integrated chip. In addition, Databac manufactures and supplies lamination pouches, badge display holders, necklaces, clips, pins and vehicle ID passes. Databac supplies plastic card printers, thermal print ribbons, digital, CCD and instant cameras, instant film, video print media, magnetic stripe encoders, Wiegand, proximity, smartchip, barcode and magnetic stripe badge readers, die cutters and ancillary ID supplies.
Click here to download a high-resolution image of the BRDC Club Account Card.
For further information
Visit www.databac.com or contact:
Mariam Khan
Summit Media Services
Independencia 253-255, 3o 2a
08026 Barcelona
Spain
Tel (direct): +34 93 265 0084 / Tel (switchboard): +44 (0)20 8546 9826
Fax: +34 93 265 4463
Email: summit_media@compuserve.com
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